Camel is a brand, consisting of a blend of Turkish and United State tobacco, which enjoys a unique position on the market. Till the present days the quality of the Camel cigarette remains among few pleasures due to combination of the most refined type of tobacco, offering to the smokers all over the world a unique taste.
One of constituent parts of Camel cigarettes success is a combination of a high quality tobacco and the product's low price. They belong to 10best-selling cigarette brands, which and come in the different varieties. Camel cigarettes were harmonized in a way to be smoked considerably easier in contrast to the much harsher brands popular in the period of their introduction in 1913 by R.J.Reynolds.
In 1987, R J Reynolds began one of the most effective campaigns in advertising history. On its 75th anniversary in 1988 he introduced new character in the Camel Advertising: Joe Camel. Four years later, the Journal of the American Medical Association publishes two reports on Joe Camel and kids. One study found that 91% of 6 year olds recognized Joe Camel, similar to the percent who recognized Mickey Mouse. The other study finds that since the inception of the Joe Camel campaign in 1987, Camel cigarettes share of the under 18 market has dramatically risen in sales! The young character was portrayed as suave and sophisticated in different social settings, such as bars and pool halls. The campaign had helped to raise Camel cigarettes market share. As part of the industry's settlement with state attorneys general, tobacco companies agreed to eliminate human and cartoon figures in advertising --- a move that doomed both Camel cigarette's Joe Camel and Marlboro cigarette's Marlboro Man. But Camel logos have already found their way into collections of tobacco memorabilia around the world. Cigarettes packs are illustrated in full and reach colors and constitute values to the collectors.
For decades, Camel has been a male-focused cigarette; but R.J.Reynolds began to produce Camel cigarettes aimed for females. Camel No. 9 cigarettes come in a package that is hot-pink with the slogan, "Light and luscious." The new variation, Camel No. 9, has a name that evokes women's fragrances like Chanel No. 19, as well as a song about romance, "Love Potion No. 9."
A Camel image at the pack is a thing for arguments as one can always recognize things which aren't really there. All kinds of things have been written about what can be seen in the Camel body: Lion, Manneken Pis , Naked Man.